Our Story
Your Trusted Partner in Automotive Aftermarket Solutions
Multi-division leader in the automotive aftermarket supplying automotive spare-parts for the aftermarket.
Our Story
Founded in 1980, we partner with global and local brands to deliver quality, reliability, and value — supporting dealers/retailers, workshops and drivers across Malaysia. More than a supplier, we’re your partner in keeping every journey moving.
OUR BEGINNING
Action Group began its journey in 1980, founded by Mr. Lim Yong Liak, the late Mr. Lim Yong Hway, and Mr. Lim Chong Huat.
Starting from a small, family-run business in Sentul, Kuala Lumpur — with only three desks, two phone lines, and strong determination — the founders built a company grounded in sincerity and perseverance.
Though resources were limited, the founders shared a clear purpose — to build a trustworthy enterprise through dedication and teamwork. Their commitment to doing things the right way earned Action a solid foundation of credibility and respect, shaping the company’s culture of sincerity and continuous growth.
Over the years, Action has evolved from a small trading business into a diversified group spanning automotive parts, chemicals, and digital service solutions — continuing its vision to create a better life together.
OUR PHILOSOPHY
The four fundamental values of our philosophy are SINCERITY, INNOVATION, PROGRESSIVENESS & SHARING.
Together We Create a Better Life
We are dedicated to enhancing life quality and promoting positive values. By upholding excellence and serving as a model corporate entity, we strive to contribute to the prosperity of both society and the nation.Our four key figures at Action Group, embodying the vibrant spirit of the organisation, have deeply instilled the values of sincerity, innovation, progressiveness and shared prosperity within themselves. They actively pursue Action’s philosophy of “Together We Create a Better Life”.
Sincerity
Sincerity is the norm of the moral character of Actionist, it emphasizes honesty and good personality, and attaches importance to learning to be a person first, then learning to do things, to cultivate businessmen with excellent values.
Innovation
Innovation is the essence of a corporation and a crucial element to maintain the competitiveness of a corporation. We encourage colleagues to be innovative and focus on making good use of resources, improving work performance and creating value.
Sharing
Sharing is the basic goal of life. We firmly believe that no one can be alone. Only by co-existing, sharing and mutual benefit can maintain a harmonious and long-lasting cooperative relationship.
Progressiveness
We advocate the spirit of pursuing excellence. No matter in terms of concept, professional knowledge and technology, we are constantly improving ourselves, seeking truth from facts, and devoted to improving productivity, product quality and service quality, and establishing the foundation for the sustainable operation of the corporation.
Action Group
Location: Segambut, Kuala Lumpur Malaysia
Founded: 1980
The headquarters of Action Group serves as the central hub for all corporate operations. We specialize in the distribution of automotive spare parts nationwide in Malaysia, overseeing strategic planning, supply chain management, and coordination of our subsidiaries and joint ventures to ensure consistent quality and reliable service across the country.
Chemisch CTP Sdn Bhd
Location: Puchong, Selangor, Malaysia
Started: 2004
Chemisch CTP Sdn Bhd operates as a subsidiary of Action Group, distributing automotive chemical products to support both the Malaysian market and selected international partners. As a subsidiary, it expands Action Group’s product availability and strengthens our presence in the automotive chemicals sector, complementing our overall aftermarket solutions.
DAS Malaysia
Location: Shah Alam & Kota Damansara, Selangor, Malaysia
Started: 2023
DAS Malaysia operates as a subsidiary of Action Group, providing automotive solutions through its two outlets in Shah Alam and Kota Damansara. The subsidiary strengthens our direct presence in the automotive aftermarket, delivering quality products and services to local customers.
Action Bluechem Technology Co. Ltd.
Location: Shunde, Guangdong, China
Established: 2015
Action Bluechem Technology Co. Ltd. operates as a Joint venture, focusing on the production and distribution of automotive chemical products, including engine care, lubricants, and maintenance solutions under renowned brands such as Bluechem, PRO-TEC, and AUTOPROFI. Through this joint venture, Action Group strengthens its global presence and supports regional partners across Southeast and Northeast Asia, complementing our international automotive chemicals portfolio.
Castrol PPF Auto Films
Location: Sunway Damansara, Selangor, Malaysia
Type: 2026
Castrol PPF Auto Films operates as a Joint venture between Action Group and Castrol, providing premium paint protection and auto film solutions for vehicles. Through this partnership, Action Group expands its offerings in automotive styling and protection, serving local customers and selected partners, and strengthening our presence in the automotive aftermarket sector.
Action Group
Location: Segambut, Kuala Lumpur Malaysia
Founded: 1980
The headquarters of Action Group serves as the central hub for all corporate operations. We specialize in the distribution of automotive spare parts nationwide in Malaysia, overseeing strategic planning, supply chain management, and coordination of our subsidiaries and joint ventures to ensure consistent quality and reliable service across the country.
Chemisch CTP Sdn Bhd
Location: Puchong, Selangor, Malaysia
Started: 2004
Chemisch CTP Sdn Bhd operates as a subsidiary of Action Group, distributing automotive chemical products to support both the Malaysian market and selected international partners. As a subsidiary, it expands Action Group’s product availability and strengthens our presence in the automotive chemicals sector, complementing our overall aftermarket solutions.
DAS Malaysia
Location: Shah Alam & Kota Damansara, Selangor, Malaysia
Started: 2023
DAS Malaysia operates as a subsidiary of Action Group, providing automotive solutions through its two outlets in Shah Alam and Kota Damansara. The subsidiary strengthens our direct presence in the automotive aftermarket, delivering quality products and services to local customers.
Action Bluechem Technology Co. Ltd.
Location: Shunde, Guangdong, China
Established: 2015
Action Bluechem Technology Co. Ltd. operates as a Joint venture, focusing on the production and distribution of automotive chemical products, including engine care, lubricants, and maintenance solutions under renowned brands such as Bluechem, PRO-TEC, and AUTOPROFI. Through this joint venture, Action Group strengthens its global presence and supports regional partners across Southeast and Northeast Asia, complementing our international automotive chemicals portfolio.
Castrol PPF Auto Films
Location: Sunway Damansara, Selangor, Malaysia
Type: 2026
Castrol PPF Auto Films operates as a Joint venture between Action Group and Castrol, providing premium paint protection and auto film solutions for vehicles. Through this partnership, Action Group expands its offerings in automotive styling and protection, serving local customers and selected partners, and strengthening our presence in the automotive aftermarket sector.
Board of Directors
Together, We Lead. Together, We Grow.
Our leadership team brings experience, vision, and dedication guiding Action Group toward sustainable progress and shared success.
Albert Lim Chong Huat
Executive Chairman
Sunny Chang Khong
Managing Director
Wee Choe Heong
Executive Director
Pang Kim Loon
Director - Business Development
Tam Kok Yuen
Director - Corporate Development
Amos Lim
Director - Supply Chain & Public Relations